Publicity



In 2009, over 70,000 people enquired about Will Aid and those who went on to make a Will raised over £1.25m (including Gift Aid) for the nine Will Aid charities - and it was all down to great publicity!

If we're to do the same this November, we need all of our participating solicitors to help us:

  • Raise awareness of the importance of making a Will.
  • Alert the public to the Will Aid opportunity.
  • Direct the public to the Will Aid solicitors in their local area.


Drive new clients to your business 

Will Aid work hard to get free publicity in the local and regional media to help drive customers through your door, but local media love to feature stories from the communities they serve.

Here's how you can get local coverage:

  • Send a Letter to the Editor of your local papers. Use our draft Letter to Editor if you wish.
  • Send a Press Release about your involvement with Will Aid based on our Press Release. And, remember, the press love a photo! Why not get a friend, associate or local celebrity to agree to be photographed discussing their Will with you? Make sure there are Will Aid publicity materials in the background.
  • Adapt your advert: If you already advertise your business, adapt your adverts to reflect your participation in Will Aid. Make sure you run them several times before and during the month of November. Use this Advert Text as a guide and download the Will Aid Logo.
  • Star in an advertising feature! In September, we'll supply all local and regional papers with editorial to help promote Will Aid, along with the details of participating solicitors. Some papers may offer to run an advertising feature. So if your local newspaper asks you to take part, please consider placing an advert. The costs are low and it will help drive customers through your door and raise lots of money for Will Aid!
  • Speak to the media: Local and regional media are always very keen to speak to local solicitors taking part in Will Aid. Our Tips for Interview will help you prepare what to say.
  • Set up a website link from your website to the Will Aid website so clients can get all the information they need about Will Aid.


Want to get involved in Will Aid?

Which charities will I be supporting?
Find out more about Will Aid charities.